Interested in some futurey webernet things and how they’ll impact marketing, read this: http://www.w3.org/TR/xhtml-rdfa-primer/ http://en.wikipedia.org/wiki/Linked_Data http://en.wikipedia.org/wiki/Ontology_(information_science) http://en.wikipedia.org/wiki/Semantic_publishing http://en.wikipedia.org/wiki/Contextual_advertising http://en.wikipedia.org/wiki/Deep_Web http://en.wikipedia.org/wiki/Sentiment_analysis http://www.chiefmartec.com/2010/01/7-business-models-for-linked-data.html http://www.webmetricsguru.com/archives/2010/07/surfing-the-forrester-wave-listening-platforms-q3-2010/ If not, I am not bovverd. But I do wonder how far away an Australian Marketing Director is from actually being interested. My guess is a loooooooooooonnnnng way.
Check out the direct responses: http://www.youtube.com/user/oldspice#p/u/180/0Cs95FmimP0 And he’s on a boat!: So… Is it a success? Well clearly it is in the online space. Why? a bloody great idea in the first place, well executed (launching in the SUPER BOWL!). gives a platform to do more good shit. which they did, with the more recent [...]
Werd dawg. Peace out motherfathers.
Why I love it It’s genuinely funny It momentarily suspends disbelief Rather than trying to claim they’re better than the competitors in the ‘outdoor blah blah’ category, they just went and invented a new sport that they’re product enables The blog‘s good too.
Sometimes, not often, I wish I got to play around in the simplicity of print design & advertising.
http://ilovelocalcommercials.com/ Pure genius, low-budget, TV-style advertising.
What’s really clever about this initiative from VW is that they’re just making simple, small scale things in the real-world. Then, they use the Internet to promote it. So there’s no real need for traditional media, meaning it’s incredibly cheap & effective. And creative. And global. Imagine how many of these they could do annually?! [...]
It’s time we all smelt like men, I guess.
